Random-ass people in rap vids

Have yall noticed the frequent reoccurrence of random people just placed in rap vids?
[<—PUT ON by YOUNG JEZZY N kanYaY WEST][<—I'M GETTIN' 'RICH AGAIN' by E-40 'N' TURF TALLLK]

These people (presumably father and son) are just standing there, apparently relevant to the assertion of Turf Talk getting "rich again." Are mainstream rappers now trying to accommodate their father-son audience? Are they trying to appeal to their now aging "real hip-hop" fans who are assuming the title of generation Y-going-on-Z? Are they trying to empathize with the Americans that are feeling the effects of the 'recession'? Or are they simply trying to maintain a more 'family-oriented' kind of attitude?

Oh—the song, "I'm Getting Rich Again"—is Turfffff Tallllk and E-40 reliving their path to wealth?

ummmmm.. more family pixxxx in rap vids
[<—PUT ON by YOUNG JEZZY N kanYaY WEST]
this girl has a look of resentment in her eyes..
[<—PUT ON by YOUNG JEZZY N kanYaY WEST]

a single mother and her pet/dog
[<—PUT ON by YOUNG JEZZY N kanYaY WEST]

ummm.. presumably these next pixxx are used to illustrate the crappiness of the 'recession'? Is 'Young' Jeezzy trying to attract appeal to the farmer/homeless folks who are going to 'stick it out to the end of the 'recession''?
[<—PUT ON by YOUNG JEZZY N kanYaY WEST]
[<—PUT ON by YOUNG JEZZY N kanYaY WEST]

I feel like rap vids from the future will simply be 'montages' of 'normal people' to give listeners just a 'slice of the life.'

oh and yeah i kno that its a lil sparse in terms of evidence backing up but thatts because its a new impending rap vid trend and we're only starting to see the 'first buds opening up,' or wtv the expression is..